Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links. 
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
In this excellent post, SEO and Digital Trends in 2017, Gianluca Fiorelli writes, "In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[54] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[55]
#16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.

Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.
See the screenshot below for some of the sections for specific recommendations that you can add which will provide the meat of the document. Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project). Remember, it will be different every time you do it.

Thanks for bringing up this point - I agree Eric - competitive positioning can help you determine value that you bring to the table that your competitors dont.  I'm all for it.  Neilsen does some reports that provide awareness, likelihood to recommend, sentiment and other insightsfor your site/brand and your competitors. You can also pull some of that type of insight out of social listening platforms like NetBase, SM2, Radian6, Dow Jones, Nielsen, and so many others.  I've even done some hacked compeitove sentiment comprisons before using Search: searching for [brand or feature] + "like", "love", hate", "wish" etc. 
#16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.
I can feel the excitement in your writing, and thanks for all this free info you know how to get loyal subscribers, I believe you are one of the best in the business, no up selling just honesty, its so refreshing, i cant keep up with you I have only just finished the awesome piece of content you told me to write and just about to modify it then finally start promoting, i will be looking at this also THANK YOU, PS i couldn’t make your last course but i will get on board for the next one
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