Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
I second Rand's comment! Congrats on moving from the corporate world to the independent consultant. This is my goal for the near future. I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet! Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go. Perhaps i'll find a few in this community over time!
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device . Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
As we have discussed the importance of social media so, one of the good way to attract visitor is by sharing the content on LinkedIn. This platform is having large number of audience and it is not just a platform to search the jobs. It is one of the biggest platforms to share your content. You should share your content on LinkedIn to get lots of visitors on your website.
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.
Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
In the real world, its not so easy. For example, I have 2 niches where I’m trying to use your technique. By keywords, its Software for Moving and Free Moving Quotes. I have 2 websites that related to each of them, emoversoftware.com (emover-software.com as initial, they linked together) and RealMoving.com ( for latter keyword). So, to begin with, none of those niches has Wikipedia articles, so your first suggestion will not work. But, in general suggestions, you are advising to get backlinks (of authoritative sites of course). But check this out – my site emover-software.com has only 4(!) backlinks (https://openlinkprofiler.org/r/emover-software.com#.VXTaOs9VhBc) and, however, listed as #1 (or #2) by my keyword. (moving software, software for moving, software for moving company). RealMoving.com has more than 600 backlinks and is way back in ranks ( 170 and up) by my keyword. Even though those sites have different competition, its still makes no sense! It doesn’t seem like Google even cares about your backlinks at all! I also checked one of my competitor’s backlinks, its more than 12000, however, his rank by keyword related to moving quotes even worse than mine!.
The first relates to internal link structure. I’ve made the mistake you say you’ve seen so often. I have a primary keyword and have used that keyword in the main navigation, linked to a page optimized for that keyword. But I’ve also got a bunch of contextual links in posts pointing to that page, usually with the keyword in the anchor text. I now understand that those internal links aren’t helping much, at least from an SEO perspective. Am I better to remove that keyword and direct link from the menu and simply link the page from multiple posts and pages within the site. Or will I get better results leaving it in the main menu and changing the contextual links in the posts to point to a related page with a different keyword?
Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.