In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1.
PageRank always was and remains only one part of the Google search algorithm, the system that determines how to rank pages. There are many other ranking factors that are also considered. A high PageRank score did NOT mean that a page would rank well for any topic. Pages with lower scores could beat pages with higher scores if they had other factors in their favor.

The content page in this figure is considered good for several reasons. First, the content itself is unique on the Internet (which makes it worthwhile for search engines to rank well) and covers a specific bit of information in a lot of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query.


We are a small marketing agency searching for a digital ad placement specialist. We have several clients in various industries who are in need of Google AdWords, Facebook ads, and the ability to create retargeting campaigns (such as Facebook Lookalike or Google Remarketing). Ad creative will be supplied internally by our agency. Our agency's process is to request an estimate from a freelancer, relay it to our client, and if the client accepts the proposal we move forward with the freelancer. Ideally, we'd like to work with someone consistent and reliable who would be available to work on current and future clients. Required skills: -SEO/PPC proficient -Google Webmaster proficient -Facebook Marketing -Search Engine Marketing -Management and adjustment of campaigns Plus, but not required skills: - Google Adwords certified
There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion. The highest-ranking hits generally link to the most useful information; links grow less relevant as they move farther down the list.
Along with the positive terms, negative keywords can be added to help remove unqualified traffic. For example, someone who searches for “free coffee table” isn’t looking to buy. By adding “free” as a negative keyword, the advertiser’s ad will not show when a query containing this term is typed. For a company selling high end products, “bargain” or “cheap” related terms may make good negative keywords.

Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
When this article was first written, the non-www URL had PR4 due to using different versions of the link URLs within the site. It had the effect of sharing the page’s PageRank between the 2 pages (the 2 versions) and, therefore, between the 2 sites. That’s not the best way to do it. Since then, I’ve tidied up the internal linkages and got the non-www version down to PR1 so that the PageRank within the site mostly stays in the “www.” version, but there must be a site somewhere that links to it without the “www.” that’s causing the PR1.
SEO is the process of editing website code and content to build authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO is what helps search engines find your site in the vast sea of the Internet. This is why SEO Inc, a SEO marketing company, works closely with you to develop custom campaigns for businesses of all sizes.
Let’s assume that it is a logarithmic, base 10 scale, and that it takes 10 properly linked new pages to move a site’s important page up 1 toolbar point. It will take 100 new pages to move it up another point, 1000 new pages to move it up one more, 10,000 to the next, and so on. That’s why moving up at the lower end is much easier that at the higher end.

The results are of two general types, organic search and paid search (i.e., retrieved by the search engine's algorithm) and sponsored (i.e., advertisements). The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.
Again, the concept is that pages cast votes for other pages. Nothing is said in the original document about pages casting votes for themselves. The idea seems to be against the concept and, also, it would be another way to manipulate the results. So, for those reasons, it is reasonable to assume that a page can’t vote for itself, and that such links are not counted.
Meanwhile, the link spam began. People chasing higher PageRank scores began dropping links wherever they could, including into blog posts and forums. Eventually, it became such an issue that demands were raised that Google itself should do something about it. Google did in 2005, getting behind the nofollow tag, a way to prevent links from passing along PageRank credit.
Most pay per click advertising requires that you write a couple of short, descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling, and overall language is correct and appropriate for your audience. Also, verify that your language adheres to the rules enforced by the pay per click platform – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.
There are two options for which ads are delivered: standard and accelerated. The standard delivery method shows ads evenly throughout the day. This option is good for advertisers who may have budget restrictions and want to ensure their ads show throughout the day. Depending on the budget concerns, ads will not show at all times. Accelerated delivery method shows ads until the budget is depleted. This option is best for advertisers who may not have budget restrictions and want to ensure their ads show for every query.
AdWords Customer Match lets you target customers based on an initial list of e-mail addresses. Upload your list and you do things like serving different ads or bidding a different amount based on a shopper’s lifecycle stage. Serve one ad to an existing customer. Serve another to a subscriber. And so on. Facebook offers a similar tool, but AdWords was the first appearance of e-mail-driven customer matching in pay per click search.
(1 - d) - The (1 – d) bit at the beginning is a bit of probability math magic so the “sum of all web pages' PageRanks will be one”: it adds in the bit lost by the d(.... It also means that if a page has no links to it (no backlinks) even then it will still get a small PR of 0.15 (i.e. 1 – 0.85). (Aside: the Google paper says “the sum of all pages” but they mean the “the normalised sum” – otherwise known as “the average” to you and me.

8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one. Don’t let the name scare you; the most technical elements of SEO can be learned even if you don’t have any programming or website development experience. For example, you can easily learn how to update and replace your site’s robots.txt file, and with the help of an online template, you should be able to put together your sitemap efficiently.

The map and business listing are the only results on this SERP that are not explicitly paid results. This map is shown based on a user’s location, and feature listings for local businesses that have set up their free Google My Business listing. Google My Business is a free directory of companies that can help smaller local businesses increase their visibility to searchers based on geolocation, a particularly important feature on mobile. Read this blog post for more information on Google My Business.
Let’s assume that it is a logarithmic, base 10 scale, and that it takes 10 properly linked new pages to move a site’s important page up 1 toolbar point. It will take 100 new pages to move it up another point, 1000 new pages to move it up one more, 10,000 to the next, and so on. That’s why moving up at the lower end is much easier that at the higher end.

Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[42] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[42] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[42] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[44]
You want better PageRank? Then you want links, and so the link-selling economy emerged. Networks developed so that people could buy links and improve their PageRank scores, in turn potentially improving their ability to rank on Google for different terms. Google had positioned links as votes cast by the “democratic nature of the web.” Link networks were the Super PACs of this election, where money could influence those votes.
i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v. The algorithm involves a damping factor for the calculation of the pagerank. It is like the income tax which the govt extracts from one despite paying him itself.
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

Site owners are using the toolbar to find “good” sites that they should get links from, regardless of the fact that link context is also important, not to mention many, many other factors that are used by Google to rank a web page. Other site owners, getting a gray PR0 toolbar for their site, immediate assume the worst, that they’ve been blacklisted.


Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
The Google PageRank Checker on Small SEO Tools offers advanced insight not commonly found with any other free Google PageRank Checker or PR checker. The red results let you know when a Page Rank is fake, or false. You see, some shady individuals will use a variety of methods to create a “spoof" Page Rank. You can use this tool to check the validity of a website before you buy it, or buy advertising, and save yourself from getting scammed. In a nutshell, most tools will show you just a Page Rank and you could still be suckered into wasting your money on a scam. However, Small SEO Tools offers you a Google pagerank checker that provides you with a color scheme to identify the Fake PR from True PR, offering you peace of mind.
Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
There are two primary models for determining pay-per-click: flat-rate and bid-based. In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.
For example, the search algorithm used by Google features hundreds of ranking factors, and while nobody outside of Google knows precisely what they are, some are thought to be more important than others. In the past, the link profile of a site – the number of external links that link to a specific website or web page from other websites – was an important ranking signal. It still is to some extent (which is why Wikipedia ranks so prominently in organic results for so many queries), though search advances at such a rapid pace that ranking signals that were once crucial to the search algorithm may be less important today, a source of constant frustration to SEOs.
Size: (green) The size of the text portion of the web page. It is omitted for sites not yet indexed. In the screen shot, “5k” means that the text portion of the web page is 5 kilobytes. One kilobyte is 1,024 (210) bytes. One byte typically holds one character. In general, the average size of a word is six characters. So each 1k of text is about 170 words. A page containing 5K characters thus is about 850 words long.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers. As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads) to promote products and services. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
PageRank has been used to rank spaces or streets to predict how many people (pedestrians or vehicles) come to the individual spaces or streets.[49][50] In lexical semantics it has been used to perform Word Sense Disambiguation,[51] Semantic similarity,[52] and also to automatically rank WordNet synsets according to how strongly they possess a given semantic property, such as positivity or negativity.[53]
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[40] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[41] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[42] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
We're a growth company looking for a highly experienced Pay Per Click manager to launch and optimize campaigns in Google Adwords, Bing Ads, and more with a focus on B2B. Looking for 5+ experience: - managing enterprise campaigns in Adwords and Bing - tracking and optimizing to goals - executing a/b tests in adwords and bing - reporting and optimizing campaigns We are a fast moving, well funded, profitable startup in search of someone who is highly experienced, and able to respond quickly to the campaign needs of our business. less more
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[54]
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