By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁
We now have a dedicated SEO strategist who, among other things, develops 90 day plans for our websites. 90 days isn't longterm planning, but at least we have a strategic objective for the quarter. He also works closely with our UX team to identify the target audience - the crew that does the persona research and focus groups prior to the wireframe stage.
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.