I read your post on my mobile phone while on a bus travel and it stirred me due to the fact that I’ve been doing SEO lately the poor man’s way like blog commenting, Social bookmarking, forum signature, directory submission, etc. I don’t know if any of these things still work today since I’ve been practicing them since 2008. These 25 SEO tactics that you have shared got my interest. Actually I am planning to make a new site right now after reading this one. I found out that maybe I’ve been doing a lot of spamming lately that my site is still not ranking on my desired keywords. And also, you have pointed out that it is not just by means of Keyword planner that we will be able to get keywords since there are others like, as what you have said, the wikipedia and the like. I am planning to make use of this article as my guide in starting a new one. I bookmarked it… honestly.. 🙂 And since I have read a lot of articles regarding SEO tips from other sites, I can compare them to your tactics and this is more interesting and exciting. I want to build a quality site that can make me generate income for long years. THANK YOU FOR BEING GENEROUS WITH YOUR KNOWLEDGE. I will try to communicate with you through email and I hope you can coach me Brian. .. please.. 🙂
Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
The best way to avoid this is proactively asking the right questions. Ask about resource support. Ask about historic roadblocks. Ask to be introduced to other players who otherwise hide behind an email here and there. Ask about the company's temperature regarding a bigger SEO strategy vs. short, quick-hit campaigns. Don't be your own biggest obstacle — I've never heard of anyone getting angry about over-communication unless it paralyzes progress.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Maybe this feels a bit too scattershot for you. Buzzsumo also allows you to find and observe influencers. What are they sharing? By clicking the "view links shared" button, you'll get a display of all the unique pages shared. Sometimes "influencers" share all types of varying content crossing many topics. But sometimes, they're pretty specfic in the themes they share. Look for the latter in this competitive research stage.
A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.
Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[54] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[55]
Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors31.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
Hey Mischelle, thanks for the input! It’s true, SEO is definitely a long game. You need to lay the foundation and keep improving your site, publish new content and promote what you already have. However, if you keep at it, it can pay off nicely over time. And you are right, picking the right keywords is one of the foundations for SEO success. Thanks for commenting!
I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.
What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. It wasn’t even enough to move up in the rankings.
We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂
We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂
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