On another note, we recently went through this same process with an entire site redesign.  The executive team demanded we cut out over 75% of the pages on our site because they were useless to the visitor.  It's been 60 days since the launch of the new site and I've been able to still increase rankings, long-tail keywords, and even organic traffic.  It took a little bit of a "cowboy" mentality to get some simple things done (like using 301's instead of blocking the old content with robots.txt!).  I predicted we would lose a lot of our long tail keywords...but we haven't....yet!
In 2007, Google announced a campaign against paid links that transfer PageRank.[30] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[31] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[32]

Achievable: Make sure you're grounding your goal in reality. Sure, you can't control a massive Google update, but using the history of your sales and competitive data, you can make some inferences. You also need to make sure you have agreed-upon goals. Get buy-in before you set the goal in stone, leveraging the thoughts from the leaders, merchandisers, analysts, and anyone who might be able to provide insight into the likelihood of hitting your goal.
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
Hey Brian. Even though our own website ranks constantly (last 3 years now) for SEO Companies at Number 1 of Google (obviously when searching from London UK or nearby that is), I sttill keep reading other people’s posts and sending my own out when I find a gold nugget. However, within your clearly written article I have noticed multiple golden nuggets, and was very impressed by your ‘thinking out the box’ approach, and the choices you made for this article. Anytime you want a job as head of R&D for SEO at KD Web, you just let me know 😉

Thank you so much for these great SEO techniques you posted on your blog. I also follow you on your youtube and listened to almost all of your videos and sometimes I re-listen just to refresh my mind. Because of your techniques, we managed to bring our website to the first pages within a month. Adding external links was something I never imagined that it would work. But it seems like it is working. Anyway, please accept my personal thank you for coming up with and sharing these techniques. I look forward to your new blog posts and youtube videos!


However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?

2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has (or plans to have sans audience targeting), which may be limited. I can do keyword research on health conditions and drugs (content I have on my site) and determine what the general population is searching for and optimize my current content, or I can cast my net wide and look at what my target audience wants first, then do my keyword research. You may find there are needs that your site is not meeting. Knowing my senior audience is interested in primarily in prescription drug plans and cheap blood pressure medication, I can first make sure I’m providing that content, and then further determine the top keywords in these areas (in the next article Step 2), and use those terms in relevant and high visibility areas on my site.


Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.

Elna, I love it when pro bloggers write how-to posts that are highly highly valuable to their readers. This one is top notch … as you will see by how I share my NAME and blog with this comment. What a brilliant idea that I could never have thought of on my own EVER. This one is getting pinned all over the place. I love sharing content that really helps people.
I understand that some SEO agencies and departments are not built for the big SEO campaigns. Strategic work takes time, and speeding (or scaling) through the development stage will likely do more harm than good. It's like cramming for a test — you're going to miss information that's necessary for a good grade. It would be my pleasure if this post inspired some change in your departments.
Product images. If you think images don't play a role, think again. When many consumers search for products in the search engines, not only are they looking at the "Web" results, but they're also looking at the "images" results. If you have quality images of that product on your site -- and the files' names contain relevant keywords -- these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.
On another note, we recently went through this same process with an entire site redesign.  The executive team demanded we cut out over 75% of the pages on our site because they were useless to the visitor.  It's been 60 days since the launch of the new site and I've been able to still increase rankings, long-tail keywords, and even organic traffic.  It took a little bit of a "cowboy" mentality to get some simple things done (like using 301's instead of blocking the old content with robots.txt!).  I predicted we would lose a lot of our long tail keywords...but we haven't....yet!
Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Thank you so much for these great SEO techniques you posted on your blog. I also follow you on your youtube and listened to almost all of your videos and sometimes I re-listen just to refresh my mind. Because of your techniques, we managed to bring our website to the first pages within a month. Adding external links was something I never imagined that it would work. But it seems like it is working. Anyway, please accept my personal thank you for coming up with and sharing these techniques. I look forward to your new blog posts and youtube videos!
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
People love reading about results. That’s because it’s one of the best ways to learn. You can read information all day, but results show you the practical application of the information. Create content showing real life results. It’s easy in my industry because results are all that matter. But this can work in other industries as well. Here are some non-marketing examples:
I definitely learned tons of new things from your post. This post is old, but I didn’t get the chance to read all of it earlier. I’m totally amazed that these things actually exist in the SEO field. What I liked most is Dead Links scenario on wikipedia, Flippa thing, Reddit keyword research, and at last, the facebook ad keyword research. Its like facebook is actually being trolled for providing us keywords thinking they are promoting ads.
If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.
Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often get torn between search engines and usability when it comes to the main navigation bar. And, I’ve never known what the heck to do about the “Home” link. You can hardly target your keywords with that one without it being anything but awkward.

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[64] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[65] As of 2006, Google had an 85–90% market share in Germany.[66] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[66] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[67] That market share is achieved in a number of countries.
I definitely learned tons of new things from your post. This post is old, but I didn’t get the chance to read all of it earlier. I’m totally amazed that these things actually exist in the SEO field. What I liked most is Dead Links scenario on wikipedia, Flippa thing, Reddit keyword research, and at last, the facebook ad keyword research. Its like facebook is actually being trolled for providing us keywords thinking they are promoting ads.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[51]
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
There are community forums setup online for virtually every niche, industry, or topic you can imagine. The internet is a prime place for like minded people to talk to each other. 9 times out of 10 you can find a forum for your industry just by typing in [your industry]forum.com or searching for “[Your Industry] Forum” on Google. Find the forums in your industry with the largest user base, start posting there and become an active community member. Most forums will allow you to leave a link to your website in your post signature, so the more you post the more traffic you get.
There are a number of ways to optimize your website for conversion—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to be attracting the right visitors to your site in the first place. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.

Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
Listen, there is no such thing as "easy or fast money". In fact, if you believe that or are looking for some "overnight millions", our programs are not for you. We hate this approach to marketing, career and business growth. We believe in time-tested, proven marketing methods combined with powerful teaching and lots of hard work. The income claims or results or examples you see on this site are some of the students who have taken what we teach and implemented it in their own business or career. We by no means promise or guarantee that you will get the exact same results as they have, your results may be higher or lower but most importantly, you only stand a chance of achieving some level of success if you implement.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.

We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique.[36] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[37] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[38] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [39]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
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