You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.
Meta tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don't worry about the keyword title tag -- Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.)
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Wow. This is really great stuff. I just stumbled across this on Pinterest. (proving the power of that venue!) I have been blogging for over 10 years and listen to Gael and Mark too, so most of it was just refresher for me. But your list was exceptionally well written, complete and compelling. I actually thought pretty hard to come up with something that I could say, “Hey I got one more thing for you” and came up blank. So kudos to you!
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
Social media. The algorithms have truly changed since social media first emerged. Many content websites are community-oriented -- Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like Facebook , Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.