Most pay per click advertising requires that you write a couple of short, descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling, and overall language is correct and appropriate for your audience. Also, verify that your language adheres to the rules enforced by the pay per click platform – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.

Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]


If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We've tried to make it as concise as possible and easy to understand. There's a printable PDF version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

I think Google will always be working to discern and deliver “quality, trustworthy” content and I think analyzing inbound links as endorsements is a solid tool the SE won’t be sunsetting anytime soon. Why would they? If the president of the United States links to your page that is undoubtedly an endorsement that tells Google you’re a legitimate trusted source. I know that is an extreme example, but I think it illustrates the principals of a linking-as-endorsement model well.


Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. For example, if WordStream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Monday, April 17, 2017 Written By: Haley Fuller Who uses Facebook? According to Facebook Newsroom, Facebook has 1.23 billion active users around the globe. New users are constantly signing up to add fresh faces and minds to the mix. This means that your business can reach an ever-evolving international market, anywhere, at any time - that Read More

Instead of relying on a group of editors or solely on the frequency with which certain terms appear, Google ranks every web page using a breakthrough technique called PageRank™. PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analyzing the full structure of the web, Google is able to determine which sites have been “voted” the best sources of information by those
Let’s assume that it is a logarithmic, base 10 scale, and that it takes 10 properly linked new pages to move a site’s important page up 1 toolbar point. It will take 100 new pages to move it up another point, 1000 new pages to move it up one more, 10,000 to the next, and so on. That’s why moving up at the lower end is much easier that at the higher end.
Great article and writing in general. My company just published a 5,000 word Keyword targeting best practices guide for PPC and SEO, and we linked to your article “10 Reasons You Should Use Google Trends for More Than Just Keyword Research”. http://vabulous.com/keyword-research-targeting-for-ppc-and-seo-guide/ I would love if you checked it out and possibly shared it if you like it.
If you are serious about improving search traffic and are unfamiliar with SEO, we recommend reading this guide front-to-back. We've tried to make it as concise as possible and easy to understand. There's a printable PDF version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.
In 2005, in a pilot study in Pakistan, Structural Deep Democracy, SD2[59][60] was used for leadership selection in a sustainable agriculture group called Contact Youth. SD2 uses PageRank for the processing of the transitive proxy votes, with the additional constraints of mandating at least two initial proxies per voter, and all voters are proxy candidates. More complex variants can be built on top of SD2, such as adding specialist proxies and direct votes for specific issues, but SD2 as the underlying umbrella system, mandates that generalist proxies should always be used.
What is ​search engine optimization, then? It's not secrets or tricks — just ranking methodologies to follow in order to help a site that offers value to users beat the competition in search results. Today, you must be committed not just to optimizing your domain, but also to making it a quality site that attracts links naturally and is worthy of ranking.

Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:


On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[67][68]

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
The landing page from ad #2 is shown below. Again, I expected to see left handed golf clubs, and yet again, I was shown a page full of content not directly relevant to my search term. The only reason I would let this slide as a “good” experience is because it presents three major brands (along with a deal) on the landing page, which may convince me to invest a few more clicks to find what I’m looking for.
Content is a major factor in building out topics related to your brand that could come up in relevant searches — and that content isn’t necessarily housed on your own site. Content can come from popular sources such as YouTube, SlideShare, blogs and other sources valued by consumers, and in some cases,  it will provide additional confidence in the brand since it is not in their owned website. In fact, having this content ranking well in the SERP should be part of their SEO success metrics.

Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
You want better PageRank? Then you want links, and so the link-selling economy emerged. Networks developed so that people could buy links and improve their PageRank scores, in turn potentially improving their ability to rank on Google for different terms. Google had positioned links as votes cast by the “democratic nature of the web.” Link networks were the Super PACs of this election, where money could influence those votes.
“When I think of Brick Marketing I think Thank You!!! We had previously used another SEO firm and although I think they were doing their job, it never felt right. But we didn’t quite know why. I did a lot of research and was drawn to Brick Marketing because of their customer feedback, white hat philosophy and TRANSPARENCY. Once we started working with Nick I realized that what didn’t feel right about our previous SEO company was that everything was veiled in mystery. We never knew what they were doing, why or when.
At Evolve Impact Group, our desire is to build a trusted partnership with you. A partnership that provides you unparalleled value, not just in fulfilling orders, but making real impact for your business. We offer a range of marketing services including Brand Consulting, Print Production, Design, and Digital Marketing.  Interested in learning more about us? Discover Evolve Impact Group

Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.


Content is a major factor in building out topics related to your brand that could come up in relevant searches — and that content isn’t necessarily housed on your own site. Content can come from popular sources such as YouTube, SlideShare, blogs and other sources valued by consumers, and in some cases,  it will provide additional confidence in the brand since it is not in their owned website. In fact, having this content ranking well in the SERP should be part of their SEO success metrics.
Internet Marketing strategies aren’t a "one-size-fits-all," which is why we will build you a well-conceived and custom SEO strategy, complete with proper implementation, and SEO optimization services so your site will gradually climb towards the top of the search engines until eventually becoming an authority and top ranking for the keywords you want to be known for. Off site SEO or (backlink enhancement) will help lessen the amount of links that could be hurting your brands authority. We break down your competition's strategies and create a customized long-term SEO plan for your industry or niche. If your business has an in-house team that needs to learn SEO, please check into our complete Internet Marketing Solutions.
There are simple and fast random walk-based distributed algorithms for computing PageRank of nodes in a network.[31] They present a simple algorithm that takes {\displaystyle O(\log n/\epsilon )} rounds with high probability on any graph (directed or undirected), where n is the network size and {\displaystyle \epsilon } is the reset probability ( {\displaystyle 1-\epsilon } is also called as damping factor) used in the PageRank computation. They also present a faster algorithm that takes {\displaystyle O({\sqrt {\log n}}/\epsilon )} rounds in undirected graphs. Both of the above algorithms are scalable, as each node processes and sends only small (polylogarithmic in n, the network size) number of bits per round.
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
This has demonstrated that, by poor linking, it is quite easy to waste PageRank and by good linking, we can achieve a site’s full potential. But we don’t particularly want all the site’s pages to have an equal share. We want one or more pages to have a larger share at the expense of others. The kinds of pages that we might want to have the larger shares are the index page, hub pages and pages that are optimized for certain search terms. We have only 3 pages, so we’ll channel the PageRank to the index page – page A. It will serve to show the idea of channeling.
Instead of relying on a group of editors or solely on the frequency with which certain terms appear, Google ranks every web page using a breakthrough technique called PageRank™. PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analyzing the full structure of the web, Google is able to determine which sites have been “voted” the best sources of information by those
To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic, get the very targeted customer at break even, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with — low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.
The landing page from ad #2 is shown below. Again, I expected to see left handed golf clubs, and yet again, I was shown a page full of content not directly relevant to my search term. The only reason I would let this slide as a “good” experience is because it presents three major brands (along with a deal) on the landing page, which may convince me to invest a few more clicks to find what I’m looking for.
A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
Columns are another cross advertising platform feature that shows pre-determined metrics. Columns can be edited on all tabs within the engine interfaces. You can add data such as assisted conversations, competitive impression share metrics, conversion data calculations, and more. Columns act as a great way to customize the interface and view for your goals and analysis needs.
[40] Laura Granka discusses PageRank by describing how the pages are not simply ranked via popularity as they contain a reliability that gives them a trustworthy quality. This has led to a development of behavior that is directly linked to PageRank. PageRank is viewed as the definitive rank of products and businesses and thus, can manipulate thinking. The information that is available to individuals is what shapes thinking and ideology and PageRank is the device that displays this information. The results shown are the forum to which information is delivered to the public and these results have a societal impact as they will affect how a person thinks and acts.

With a well thought out and themed keyword strategy in place, we can begin to implement keywords into your website. For many SEO companies the optimization process ends with the implementation of basic HTML elements. This is only a part of what we do when optimizing your web pages. Our code optimization includes optimization of Meta tags, headings structure, removal of unnecessary code that slows down page speed, web accessibility attributes, implementation of Structured Data, and more.

The formula uses a model of a random surfer who gets bored after several clicks and switches to a random page. The PageRank value of a page reflects the chance that the random surfer will land on that page by clicking on a link. It can be understood as a Markov chain in which the states are pages, and the transitions, which are all equally probable, are the links between pages.

Google PageRank Checker or Google PR Checker is one of the few methods that you can use to determine the relevance or importance of a particular web page. Important or more significant pages tend to receive a higher PageRank which are also more likely to appear at the top of the search engine results. The Google ranking of any page is based on the backlinks; the better quality are the backlinks the higher is the Google PageRank. In order to improve your Google PageRank, the first step is to know where your page stands in the search results and for that you can use one of the many Google PageRank Checker or PR Checker that are available over internet.
Thanks for the post Chelsea! I think Google is starting to move further away from PageRank but I do agree that a higher amoount of links doesn’t necessarily mean a higher rank. I’ve seen many try to shortcut the system and end up spending weeks undoing these “shortcuts.” I wonder how much weight PageRank still holds today, considering the algorithms Google continues to put out there to provide more relevant search results.
Google wasn’t happy with the Pandora’s Box it had opened. It began to fight back, with its most famous action against a network known as SearchKing, penalizing the site and some of those in the network with PageRank score reductions or actual removal from Google. SearchKing sued Google. Google won, a judge ruling that its search results were entitled to First Amendment protection as opinions.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
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