In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction. You can learn more in our free download.
Pagerank has recently been used to quantify the scientific impact of researchers. The underlying citation and collaboration networks are used in conjunction with pagerank algorithm in order to come up with a ranking system for individual publications which propagates to individual authors. The new index known as pagerank-index (Pi) is demonstrated to be fairer compared to h-index in the context of many drawbacks exhibited by h-index.[61]
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
Guest Blogging: although this practice has been discredited due to the generation of poor quality articles, which have become spam (since they were used only to promote links), Google has failed to encourage this tactic. But, if you can ensure that you can create a high-quality guest post, that’s relevant to the context of your area, then go ahead.
Content type: Many search features are tied to the topic of your page. For example, if the page has a recipe or a news article, or contains information about an event or a book. Google Search results can then apply content-specific features such as making your page eligible to appear in a top news stories carousel, a recipe carousel, or an events list.
Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In this post, I’ll explain all the elements of the Google Search Engine Results Page. 
Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Google’s search quality rater guidelines provide plenty of detail and examples of what Google class as high or low quality content and websites, and their emphasis on wanting to reward sites that clearly show their expertise, authority and trust (EAT).

If you think about it, how can a spider know the filename of the page that it gets back when requesting www.domain.com/ ? It can’t. The filename could be index.html, index.htm, index.php, default.html, etc. The spider doesn’t know. If you link to index.html within the site, the spider could compare the 2 pages but that seems unlikely. So they are 2 urls and each receives PageRank from inbound links. Standardizing the home page’s url ensures that the Pagerank it is due isn’t shared with ghost urls.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Google thinks that if your site has been linked to several times, it’s because you’re doing something good. For them, it’s a sign that people like what you do, your content is useful, high-quality, relevant, and therefore you must have a certain authority or be a quality reference in the area that you specialize in, and that’s why people are citing your site or content.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
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