Elna, I love it when pro bloggers write how-to posts that are highly highly valuable to their readers. This one is top notch … as you will see by how I share my NAME and blog with this comment. What a brilliant idea that I could never have thought of on my own EVER. This one is getting pinned all over the place. I love sharing content that really helps people.
Hey Brian, I have landed in this blog while visiting via blog land. I must appreciate your effort to put up such informative content. As being an Internet Marketing Consultant, I would like to add few thought of my own with your valuable content. There are many people who wants HUGE number of traffic with no time at all. But as per my experience, SEO has become SLOW-BUT-STEADY process in the recent times. After so many algorithm updates of Google, I think if we will do any wrong things with the websites, that should be paid off. So without taking any risk, we need to work ethically so that slowly the website will get the authority and grab the targeting traffic. What do you think mate? I am eagerly looking forward to your reply and love to see more valuable write-ups from your side. Why don’t you write about some important points about Hummingbird Updates of Google. It will be a good read. Right brother? 🙂
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
Thanks so much! Yes, this is a “mom blog” but I do give you blogging tips and how to make money blogging as well as ways to increase blog traffic. I do tailor my content for mom bloggers though! Thanks for purchasing my course, Ready Set Blog for Traffic. It did go through a big update in late 2018 so I would jump and check out the new module and video lessons on SEO in particular and more on Pinterest marketing for RIHGT NOW!
Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.
Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
What is the leadership like? What kind of culture do they cultivate? In smaller companies, the leaders tend to influence the culture. In larger companies, unfortunately, this can get lost. But if you have access to the leadership, spend some time learning about their vision. It should match up to the company's core values, but sometimes there are more gems locked in their minds.
Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
Commenting on blog posts written by industry experts with lots of followers can bring your website a lot of traffic. When you post a comment (most) blogs allow you to leave a link back to your site for other readers to check out – as long as you leave an insightful comment you WILL get traffic from your blog comments. Make sure you comment as quickly as possible when new blog posts go up. The higher in the comments you are the more clicks you’ll get. I have Google Reader setup to alert me when new blog posts are made on the industry blogs I follow and I comment immediately to lock in my first place spot.
I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
There are a few competitive tools we tend to gravitate towards in our industry. SEMrush is a fantastic tool allowing anyone to look up a website and get an estimated search visibility and traffic share. Drilling in shows how well pages perform independently. Gleaning through exports can quickly reveal what topics are driving traffic, to which you might replicate or improve your own version.
On one specific project, one of the SEOs on my team was brought in during the wireframe stage. The entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said. We were thrilled. We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.
For example, if a swimming pool business is trying to rank for "fiberglass pools" -- which is receiving 110,000 searches per month -- this short-tail keyword can be the one that represents the overarching topic on which they want to create content. The business would then identify a series of long-tail keywords that relate to this short-tail keyword, have reasonable monthly search volume, and help to elaborate on the topic of fiberglass pools. We'll talk more about these long-tails in the next step of this process.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam40, for example by using CAPTCHAs and turning on comment moderation.
Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.