It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?

On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person's query, and will rank higher.
Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Your posts are amazingly right on target. In this specific post, #3 resonated with with personally. I am a content manager as well as a blogger for the website mentioned. I promote through different blog sites and social media. In fact, i just finished an article about you. Credited to you and your website of course. Thank you for such amazing information. You make things sound so easy. Thanks again!
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Attempting to replace a dead link with your own is easily and routinely identified as spam by the Wikipedia community, which expects dead links to be replaced to equivalent links at archive.org. Persistent attempts will quickly get your account blocked, and your webiste can be blacklisted (the Wikipedia blacklist is public, and there is evidence that Google uses it to determine rankings), which will have negative SEO consequences.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.

Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.

I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Backlinks. If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.

The intent behind “SEO agency” is obvious… The searcher is looking for an SEO agency. Most of these searchers aren’t looking for life lessons from an SEO agency owner. Instead, they are just looking for the best SEO agency to get them more traffic and customers from Google. Plain and simple. I knew this when I created that page, but my SEO ego was too big.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.

There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.
Just ridiculously good as usual Brian, you continue to set the bar higher and higher each time I see a new post from you, well done. A quick point regarding point 16 about Google only counting the first anchor to a page, what is your opinion about links that go to DIFFERENT pages on the same site. I believe they pass equal weighting but would be good to get your option.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.
AdWords and Facebook are further vehicles for reaching the appropriate audiences with more refined messaging. I think it's important to create personas for your current visitors and the type of visitors you want to attract. It might be valuable to create personas of those you don't want to attract, to keep in the back of your mind as your content and advertising calendar is being built following the delivery of your overall strategy.
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
×