Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.
Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn’t give away its PageRank and end up with nothing. It isn’t a transfer of PageRank. It is simply a vote according to the page’s PageRank value. It’s like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren’t given away. Even so, pages do lose some PageRank indirectly, as we’ll see later.
Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also extend to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
In both cases the total PageRank in the site is 3 (the maximum) so none is being wasted. Also in both cases you can see that page A has a much larger proportion of the PageRank than the other 2 pages. This is because pages B and C are passing PageRank to A and not to any other pages. We have channeled a large proportion of the site’s PageRank to where we wanted it.
The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.
Internet Marketing strategies aren’t a "one-size-fits-all," which is why we will build you a well-conceived and custom SEO strategy, complete with proper implementation, and SEO optimization services so your site will gradually climb towards the top of the search engines until eventually becoming an authority and top ranking for the keywords you want to be known for. Off site SEO or (backlink enhancement) will help lessen the amount of links that could be hurting your brands authority. We break down your competition's strategies and create a customized long-term SEO plan for your industry or niche. If your business has an in-house team that needs to learn SEO, please check into our complete Internet Marketing Solutions.
It doesn’t matter how incredible your business is, how optimized your site is or how much your customers love you—if you aren’t a mega corporation like Nike or Office Max or Macey’s, you’re probably going to struggle to show up at the top of the search engine results page. This is especially true if you’re trying to rank for highly competitive searches where customers are looking for specific products.
In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1.

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”
The Open Directory Project (ODP) is a Web directory maintained by a large staff of volunteers. Each volunteer oversees a category, and together volunteers list and categorize Web sites into a huge, comprehensive directory. Because a real person evaluates and categorizes each page within the directory, search engines like Google use the ODP as a database for search results. Getting a site listed on the ODP often means it will show up on Google.
PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. In fact the name. PageRank is a likely play on Larry Page's name. At the time that Page and Brin met, early search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. Sometimes web designers would even put hidden text on pages to repeat phrases. 
A generalization of PageRank for the case of ranking two interacting groups of objects was described in [30] In applications it may be necessary to model systems having objects of two kinds where a weighted relation is defined on object pairs. This leads to considering bipartite graphs. For such graphs two related positive or nonnegative irreducible matrices corresponding to vertex partition sets can be defined. One can compute rankings of objects in both groups as eigenvectors corresponding to the maximal positive eigenvalues of these matrices. Normed eigenvectors exist and are unique by the Perron or Perron-Frobenius theorem. Example: consumers and products. the relation weight is the product consumption rate.
Lost IS (rank), aka “Quality Score too low” – Are your Keyword Quality Scores (QS) below 5/10? Per Google, since “Ad Rank” is a calculation of your Bid and QS, it would behoove you to improve Quality Scores by focusing on increasing CTRs in your Ads and Keywords. Improve CTRs by tightening up Ad Groups that only consist of closely related keywords and Ads that are the most relevant to these keywords.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs of today differ greatly in appearance from their older predecessors.

While there is a wide variety of listing formats, Paid, Local and Organic results set the foundation of Google's search engine results page. Before diving head-first into a digital marketing strategy, advertisers must understand the major components that make up Google's SERPs. Taking time to learn will provide the highest benefit and increase overall performance. 
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
We are looking for someone to setup our SEO and PPC marketing effort, and then guide and tune it after its running. Specifically... 1. Here's our WordPress Website: www.cyclixnet.com 2. SemRush: we really like their tools, and would like to use as a foundation... unless you could show us something better 3. SEO: tune our website , or tell us what to tune, so that we can reap the best possible organic results. 4. PPC: design and create out PPC campaigns so that we can generate leads for our sales force. We'll take care of all the content. We just need someone to properly setup the PPC campaigns so that we do not loose/waist money needlessly, and simultaneously get good results. 5. Google Marketing Platform- ultimately move us into the GMP so that we can reap the rewards. less more
If someone clicks on your PPC listing, they arrive at your website on a page you’ve selected, and you are charged an amount no more than what you bid. So, if you bid $1.50 maximum on the keyword ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you a maximum of $150.00.
With a well thought out and themed keyword strategy in place, we can begin to implement keywords into your website. For many SEO companies the optimization process ends with the implementation of basic HTML elements. This is only a part of what we do when optimizing your web pages. Our code optimization includes optimization of Meta tags, headings structure, removal of unnecessary code that slows down page speed, web accessibility attributes, implementation of Structured Data, and more.
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.
For the examples, we are going to ignore that fact, mainly because other ‘Pagerank Explained’ type documents ignore it in the calculations, and it might be confusing when comparing documents. The calculator operates in two modes:- Simple and Real. In Simple mode, the calculations assume that all pages are in the Google index, whether or not any other pages link to them. In Real mode the calculations disregard unlinked-to pages. These examples show the results as calculated in Simple mode. pagerank, page rank
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[55] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[56] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[57] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[58] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [59]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
×