Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Squidoo is a website full of 100% user generated content that allows you to create what’s called a “lense.” A lense is a page about a specific topic that you choose to write about (usually something you’re knowledgeable in). After creating your lense other people can find it by searching for terms and keywords related to your lense. Let me just start off by saying Squidoo is an absolute powerhouse in the search engines. Its very easy to rank Squidoo lenses for competitive terms that would prove to be a challenge for websites with lesser authority. Creating a lense on Squidoo gives you 2 traffic opportunities:
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
Bill, a very creative and interesting way to show the difference between the tactics and the strategies in order to make clarity on what needs to be done and how. I totally agree and I have experienced that most companies complicate both these things. Also, one definitely skip to discuss or pinpoint the SMART goals. We need to derive the SMART goals and it is one of our prime responsibilities to discuss it with the company for which we are building SEO strategies.
There are a few competitive tools we tend to gravitate towards in our industry. SEMrush is a fantastic tool allowing anyone to look up a website and get an estimated search visibility and traffic share. Drilling in shows how well pages perform independently. Gleaning through exports can quickly reveal what topics are driving traffic, to which you might replicate or improve your own version.

I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.

Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.
Hi Brain, I am a young business owner who has had 4 different websites in the last 2 years but none of them were successful as I would have liked due to lack of SEO. Now I am in process of starting another business and I felt it was time for me to learn about SEO myself. I must say the information you have provided is invaluable and extremely helpful!! I am learning on the go and you are my biggest contributor. Thank you Sir!
Meta tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don't worry about the keyword title tag -- Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.)

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.[4]


Sometimes it seems extremely hard to get those first 100 visitors to your articles and it can be frustrating when this happens; especially when you are new to the world of Internet Marketing and you just don’t know what you are doing wrong. Well I’m here to help you with these ’10 Ways To Bring Visitors To Your Articles’ admittedly this is not going to be a masterclass which draws on and on; this is all about helping you to get to your first 100 visitors as quickly and easily as possible without a ton of jargon. So here you go guys I hope this truly helps some of you out. If you enjoy this post, you should also check David’s other posts such as 10 WordPress Plugins for Bloggers!
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb (Adversarial Information Retrieval on the Web), was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
I can feel the excitement in your writing, and thanks for all this free info you know how to get loyal subscribers, I believe you are one of the best in the business, no up selling just honesty, its so refreshing, i cant keep up with you I have only just finished the awesome piece of content you told me to write and just about to modify it then finally start promoting, i will be looking at this also THANK YOU, PS i couldn’t make your last course but i will get on board for the next one
What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.

I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
Hello Brian, i am planing to start my blog soon and im in preparation phase (invastigating, learning, etc…). I have read a lot of books and posts about SEO and i can say that this is the best post so far. Its not even a book and you covered more than in books. I would like to thank you for sharing your knowledge with me and rest of the world, thats one of the most appriciate thing that someone can do, even if you do it for your own “good” you shared it! As soon as i start my site ill make and article about you!!

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12]
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.

If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.

Maybe this feels a bit too scattershot for you. Buzzsumo also allows you to find and observe influencers. What are they sharing? By clicking the "view links shared" button, you'll get a display of all the unique pages shared. Sometimes "influencers" share all types of varying content crossing many topics. But sometimes, they're pretty specfic in the themes they share. Look for the latter in this competitive research stage.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
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