Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not "thin" or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users. Poorly edited articles with spelling and grammatical errors will be demoted by search engines. For more information on thin content see More Guidance on Building High-quality Sites.
Schema.org is a type of markup that you can put in the code of your website. Using schema.org, you can tell Google which picture on your site is your logo, where your reviews are, where your videos are, what type of company you are, where you are located and much more. Google has hinted over the last year that schema.org will help your website rank better in Google search. Recently, Google’s John Mueller, said in a Google Hangout on Sept. 11 (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links. 
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