Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often get torn between search engines and usability when it comes to the main navigation bar. And, I’ve never known what the heck to do about the “Home” link. You can hardly target your keywords with that one without it being anything but awkward.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.

Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
I read your post on my mobile phone while on a bus travel and it stirred me due to the fact that I’ve been doing SEO lately the poor man’s way like blog commenting, Social bookmarking, forum signature, directory submission, etc. I don’t know if any of these things still work today since I’ve been practicing them since 2008. These 25 SEO tactics that you have shared got my interest. Actually I am planning to make a new site right now after reading this one. I found out that maybe I’ve been doing a lot of spamming lately that my site is still not ranking on my desired keywords. And also, you have pointed out that it is not just by means of Keyword planner that we will be able to get keywords since there are others like, as what you have said, the wikipedia and the like. I am planning to make use of this article as my guide in starting a new one. I bookmarked it… honestly.. 🙂 And since I have read a lot of articles regarding SEO tips from other sites, I can compare them to your tactics and this is more interesting and exciting. I want to build a quality site that can make me generate income for long years. THANK YOU FOR BEING GENEROUS WITH YOUR KNOWLEDGE. I will try to communicate with you through email and I hope you can coach me Brian. .. please.. 🙂

Fantastic information ,extremely informative and highly valuable for individuals looking to achieve website traffic.Our marketing team involved themselves in this activity using a hybrid email marketing called EasySendy Pro. We saw some vast improvement in our email open rate and click through rate. Therefore, as per my experience I can confidently say that email marketing is very effective and also it drives good amount of traffic .
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.

Google has recently changed how you can use the Google Keyword Planner. Before, everyone who signed up could see the search volume for keywords. Now, it only shows estimates. There is a way to get around this. You need to create a Google Adwords campaign. The amount you spend doesn’t matter. After you do that, you will regain access to the search volume.
In the real world, its not so easy. For example, I have 2 niches where I’m trying to use your technique. By keywords, its Software for Moving and Free Moving Quotes. I have 2 websites that related to each of them, emoversoftware.com (emover-software.com as initial, they linked together) and RealMoving.com ( for latter keyword). So, to begin with, none of those niches has Wikipedia articles, so your first suggestion will not work. But, in general suggestions, you are advising to get backlinks (of authoritative sites of course). But check this out – my site emover-software.com has only 4(!) backlinks (https://openlinkprofiler.org/r/emover-software.com#.VXTaOs9VhBc) and, however, listed as #1 (or #2) by my keyword. (moving software, software for moving, software for moving company). RealMoving.com has more than 600 backlinks and is way back in ranks ( 170 and up) by my keyword. Even though those sites have different competition, its still makes no sense! It doesn’t seem like Google even cares about your backlinks at all! I also checked one of my competitor’s backlinks, its more than 12000, however, his rank by keyword related to moving quotes even worse than mine!.
Use your keyword list to determine how many different pillar pages you should create. Ultimately, the number of topics for which you create pillar pages should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.
A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.
Hi! I really found this article to be valuable and helpful to improve our SEO techniques. But I am just wondering regarding the dead links, does that mean we can contact those who have dead links to recreate the page? How does it improve my SEO technique for my website? Can they add some citations or thank you or gratitude section that links to our website?
For example, we regularly create content on the topic of "SEO," but it's still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other subtopics within SEO.

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
Having an influencer and content marketing strategy will help you develop backlinks to your website, but it is also important to actively be seeking ways to get people to link to you. Some of the best ways to do this are to write for a large publication, do industry interviews and recommend your powerful content to people who matter. You can also hire a public relations (PR) company or an SEO company that has a strong digital PR division to help you with this initiative.

Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
There are about every people who are using different social application. If you are actively perform good, then your performance of increases the website visitor to the blog. Social media is the key of increasing the visitor to the blog. If you wanted to increase the visitors then you are activity write the quality content, and share on Facebook, Instagram, Twitter, and LinkedIn. If you are not able to write the good content, then you should hire a person, who write content and post to the social media on daily basis.  In this way you are not worry about to increasing the website visitor to you blog. From social media majority people are going to find out that what this is. And you post on social media are directly take the people to their blog. And then they are able to learn and find out the other information that might will help to the visitor.

Hey Ted, thanks for the great questions! The peak times refer to your particular time zone, if you are targeting an audience that resides in the same zone as you. You can also use tools to find out when most of your audience is online. For example, Facebook has this built into their Page Insights. For Twitter, you can use https://followerwonk.com/. Many social posting tools also offer this functionality.


A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam40, for example by using CAPTCHAs and turning on comment moderation.
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