Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.


Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.

Use your keyword list to determine how many different pillar pages you should create. Ultimately, the number of topics for which you create pillar pages should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.
Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
On one specific project, one of the SEOs on my team was brought in during the wireframe stage. T­he entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said. We were thrilled. We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
If you havent see it already, check out the links in shor's comment below - there are some great resources in there. In some cases you can also consider surveying your current audience or customers through email, on-site surveys or SurveyMonkey.  Be sure to ask for some profiling information that you can use for determining specific persona needs like age, sex, location, etc. (Probably best not to make it sound like a creepy text chat like I just did though...)  :)
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.

Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]
I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.

Hey Brian. Even though our own website ranks constantly (last 3 years now) for SEO Companies at Number 1 of Google (obviously when searching from London UK or nearby that is), I sttill keep reading other people’s posts and sending my own out when I find a gold nugget. However, within your clearly written article I have noticed multiple golden nuggets, and was very impressed by your ‘thinking out the box’ approach, and the choices you made for this article. Anytime you want a job as head of R&D for SEO at KD Web, you just let me know 😉
If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.
In addition, you can also use tools like Majestic SEO to see who is linking to your competitors. Once you identify the links to your competitor’s sites, you can analyze these links, learn how they got them and implement a similar strategy for your website. For example, did they donate to a charity causing the charity to link to their site? You can do the same thing.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.

Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
For example, if a swimming pool business is trying to rank for "fiberglass pools" -- which is receiving 110,000 searches per month -- this short-tail keyword can be the one that represents the overarching topic on which they want to create content. The business would then identify a series of long-tail keywords that relate to this short-tail keyword, have reasonable monthly search volume, and help to elaborate on the topic of fiberglass pools. We'll talk more about these long-tails in the next step of this process.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[51]
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Expert roundups have been abused in the Internet Marketing industry, but they are effective for several reasons. First, you don’t have to create any content. The “experts” create all the content. Second, it is ego bait. Meaning, anyone who participated in the roundup will likely share it with their audience. Last, it is a great way to build relationships with influencers.

Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
There are many other ways to increase the website visitors in their websites. There are many social platform, from there you are going to capture the visitors. There are so many tips and techniques to increase the website visitors in their Blogs. All you need to do is work hard, and be focused. And you cannot copy the content from anywhere. Always write your own article, which you are going to post in your Blogger. There are many methods of increasing the website visitor on the Blog. But few we are going to discuss below. If you are going to these few steps. You will easily going to increase the website visitor to your Blog.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.

Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not "thin" or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users. Poorly edited articles with spelling and grammatical errors will be demoted by search engines. For more information on thin content see More Guidance on Building High-quality Sites.
The first relates to internal link structure. I’ve made the mistake you say you’ve seen so often. I have a primary keyword and have used that keyword in the main navigation, linked to a page optimized for that keyword. But I’ve also got a bunch of contextual links in posts pointing to that page, usually with the keyword in the anchor text. I now understand that those internal links aren’t helping much, at least from an SEO perspective. Am I better to remove that keyword and direct link from the menu and simply link the page from multiple posts and pages within the site. Or will I get better results leaving it in the main menu and changing the contextual links in the posts to point to a related page with a different keyword?
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".
SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own. 

There are about every people who are using different social application. If you are actively perform good, then your performance of increases the website visitor to the blog. Social media is the key of increasing the visitor to the blog. If you wanted to increase the visitors then you are activity write the quality content, and share on Facebook, Instagram, Twitter, and LinkedIn. If you are not able to write the good content, then you should hire a person, who write content and post to the social media on daily basis.  In this way you are not worry about to increasing the website visitor to you blog. From social media majority people are going to find out that what this is. And you post on social media are directly take the people to their blog. And then they are able to learn and find out the other information that might will help to the visitor.
The goal of SEO is to get a web page high search engine ranking. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings. (Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed on those first two pages, and the higher the rank, the closer a page is to the number one listing, the better.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[68][69]
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?

Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible. So usually we made friends with the product teams and got in where we could.
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