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Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Achievable: Make sure you're grounding your goal in reality. Sure, you can't control a massive Google update, but using the history of your sales and competitive data, you can make some inferences. You also need to make sure you have agreed-upon goals. Get buy-in before you set the goal in stone, leveraging the thoughts from the leaders, merchandisers, analysts, and anyone who might be able to provide insight into the likelihood of hitting your goal.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12]

#16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
Hi Brian, i absolutely love your content.My competitors and influence rs are very strong-most of them government bodies or supported by government, or travel guides known worldwide.I constantly follow them,get onto them.like,share,comment etc.they share photos that are submitted to them,and i do photography myself which takes hours and still can’t reach out big audience…Any idea please what could i create that my influence rs would love to share (hard to find out what they care,they get 100’s photos submitted daily and collaborate with other big names…) Please help me.
How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.

Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!

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